IFA is planning a ‘complete return’ with an in-person event in September
IFA 2020 had a limited share of invitees only, but IFA and its partners appear to be confident that the COVID-19 vaccine programs will be effective in tackling this year’s routine. The agency says 80% of the exhibition space has already been reserved.
This year’s edition will feature two new events: Tech Up for Women, a workshop for women, and the Berlin Photo Sabbath program. IFA Next and Shift Mobility will return, along with IFA + Conference.
The World Health Organization (WHO) says that health and safety services will also play a key role in IFA 2021. Developers are working with health officials to “create policies that will benefit both visitors and exhibitors.”
However, “they do not expect IFA Berlin 2021 to make new records,” said Jens Heithecker, IFA chief executive and vice president of Messe Berlin. “However, this is very clear: IFA Berlin is ready to fully return, to lead our market once again.”
As things stand, IFA is one of the major trade fairs planned to take place as a result of 2021. Mobile World Congress is is preparing as an event in late June, but Oracle, Sony, Nokia and Nokia are all jumping on the bandwagon this year. , as a will .
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