Directly with news coverage of technology
Many journalists who cover technology have no idea what Marc Andreessen, one of the most powerful investors in Silicon Valley, has tweeted lately.
Now companies and investors are trying to regain control of the narrative by launching their own media publications, with rah-rah stories that they hope will compete directly with news coverage of technology.
The most recent entrant into this trend is Andreessen Horowitz’s Future, which bills itself as “the future of media.” The site consists mostly of techno-optimistic articles written by people who have a financial stake in the ideas they are pitching, many from companies backed by Andreessen Horowitz. But Margit Wennmachers, operating partner at the firm, said perspectives from people who have skin in the game is a feature, not a bug, of the site.